For a lot of brands, there are new initiatives that are happening to help create sustainable packaging. This is something that’s a big movement, and it can help you not only get more customers, but also help you get the products that you have owed, as they won’t pay you just for one product, but for a bunch of greener, better products.
This is something that’s definitely grown because of the environmental changes, and it’s something that as a supplier, you need to be aware of.
What is it?
This is basically the packaging that goes to the customer that won’t leave a bad carbon footprint there. Packaging is something that does deliver messages, and you want customers who are excited to unbox the products that you have. They also want a company that is transparent too.
Lots of companies aren’t , and they realize when it’s too late the materials that they have are creating negative environmental impacts, and it can be something that is possibly a major problem for a lot of companies. The materials and process that’s used for this is a big factor in the impression of a consumer, and it’s something that sustainability helps maintain, as it’s something that is just as important as the proper design for a product.
The best elements for sustainable packaging
There are certain products that stand out from others, especially when I comes to sustainable packaging. They’re considered the cornerstone and are a big part of the sustainable packaging movement.
The first one, is kraft paper. This one is sustainable, and it’s popular. It’s something that’s better than the regular paper that’s out there, created from ingredients which are all-natural, and also comes from different wood pulp too. You don’t need to bleach the paper, and it decreases the costs of manufacturing, and also is considered lighter than normal shipping.
There is also molded pulp, and it’s something that is being used more and more amongst the smaller brands. This is made from virgin or recycled paper fibers, and it’s very popular on the market. It’s used for electronics, and also appliances at home.
It does need thermoforming and protective capabilities added to it, but it does offer new options for packaging, and is great for all sizes and shapes, and it increases the amount of fibers that are recycled, especially when they’re trying to eliminate plastic in some of the other sorts of means.
Foam is another one that’s become quite popular, as packaging foam is something that’s used in all different ways within the packaging industry.
It has the duo-purpose of being protective, but also organizes various products, in order to offer the top presentation that’s there, and that which is popular as well.
Foam is something that’s not the most friendly to the environment, so you’ll want to consider using biodegradable, paper foam, or other sustainable ones, but for a lot of smaller businesses, this is one of the best ways to really gain traction with your brand.
Then there are plastics, which are something that actually are becoming more and more sustainable, and this is something that offers a lot of benefits.
It’s light, and when you’re able to source it correctly, it’s actually more energy efficient, especially compared to appear. It’s something that can also save a lot of energy. Blister packs, ryas, and inserts are just a few of the many, and lots of companies will incentivize the customers to return this to locations, so that people can use it again.
This is also reducing a lot of the single-use plastics and offers sustainability for customers.