Packaging is a big part of the customer experience. What does your packaging say about your company? Designing an unforgettable experience for customers starts with packaging. You may think that design is just a small detail, but it can have a huge impact on how people feel about what they’re buying from you. There’s more to designing good packaging than just showing off your product – it should also be designed to make people excited and show them what they’ll get out of their purchase!
When it comes to unboxing, incorporating the following strategies will be a nostalgic experience for your customer;
Have it tidy and neat
Sure, you want to make sure the packaging of your product is safe and secure, but beyond that, it’s also important to make sure there aren’t any obstacles in the way for eager customers trying to get their new purchase rolling. Keep cables neatly tucked away, make sure that manuals are separate from the packaging itself for easy access later on, and don’t use too many items in your package.
Yes, the customer is excited when they get their new gizmo out of the box, but that doesn’t mean you can slack on providing them with information that they are going to want or need. Have a quick start guide? Throw it in there! Need to remind someone about warranty information? Add it in too! Make sure that all relevant information is accessible right off the bat to keep your customers happy.
This doesn’t mean you need to include a sample of dishwashing soap (though if you’re Nike, go ahead and do that), but it does mean that you should include things that are going to be beneficial for the customer in their use of your product. If they’re buying a new laptop, for example, throw in a one-year subscription to Norton Antivirus and/or Malwarebytes Anti-Malware software. It’s free advertising and it ensures that the customer is going to get all the help they need without having to buy any additional extras later on.
Customers love to get mail, so why not include your business card with this shipment? Include coupons for future purchases or discounts on more products that you sell (if you do, of course). Add a postcard or two that relates directly to the product they’ve just gotten in the mail. These are all things that you can do to make your shipment stand out from the rest of them, and the customer is going to appreciate that.
Make it Fun
Yes, this is the most important one of all. It doesn’t matter how informative or useful your packaging is if it’s so boring that no one wants to pay attention to you. Make a jazzy color scheme, some creative fonts and/or shapes, or even go so far as to include some extra little toys in the box to make your packaging a memorable experience. Think about it: when was the last time you saw a phone without any kind of case or screen protector?
The important thing here is to make sure that your packaging design isn’t actually obstructing what’s inside. That means no garish colors, nothing too small, and nothing so large that it can’t fit on a shelf. Customers are drawn to things because of their appearance, not in spite of it. Make sure your packaging is aesthetically pleasing without being too glamorous for its own good.
Make it branded
This is a very important one. If you’re going to go through the trouble of making your packaging into an experience for your customers, then it makes sense that you want to make sure they associate your brand with this memory in some way. Make sure there’s ample space on all sides for branding and even include a QR code or website link so that customers can find out more information about your company. If they have a good memory of your business, then they’re going to keep coming back for even better products.