Packaging is one of the most important elements of a product and it is often only thought of as an afterthought. The product is made to specifications. You’ve marketed it, so now you just need to pop it in a box and send it right?
Not really. The packaging is the first thing the customer sees, so your design is a critical element of the whole process. The first impression is what brings you repeat customers.
Start With Just a Little Detail
Ok so when you don’t have a lot of money to create expensive packaging designs you can really just start small with just a touch of branding to help impress your customers. Even just your logo, or a touch of branded tape can help give your products a new look.
Keep in mind that branding creates trust, helps market your products and improves your customers recognition of your products.
Find a Unique Touch
Coming up with a personal design is not the easiest thing to do. You need to take time to think about your brand and the image you want to convey with your story. So ask what your customers want when they receive your package. Figure out what characteristics they associate with your product:
- Think Outside The Box
You can also think of something different. The packaging doesn’t always have to be a cardboard box. Some of the most interesting packaging materials can be recycled into something else.
Why Invest Time and Money in Custom Packaging?
Custom packaging does take thought, and it can sometimes cost more money but you do get an improved ROI because customers keep coming back.
The custom package builds excitement up and makes the customer want to open your package.
Analyze The Need
Before you design your custom packaging you first need to know what you want your packaging to represent. Sure, the packaging is practical and useful, but it also needs to be aesthetically pleasing for customers. Your packaging needs to make your customers feel good about making the purchase.
What this means for you is that you shouldn’t rush your decision and you need to find a packaging company that can give you professional advice.
What Are Your Distribution Methods?
There are several ways to get a package to a customer nowadays. So when choosing your packaging material you need to factor in the level of protection you need, and the cost of shipping.
Consider Your Product
Think about your product. Its size, weight, and even the materials it’s made with. You need to design your packaging for your product. You must consider your products and they will influence the design of your packaging.
The Values You Want to Convey
What do you want your package to say about your product and your business? Your brand is critical and your product packaging represents your brand. Your design should be consistent across the board, and in all aspects of your business.
Look for packaging that is eco-friendly and simple to open but innovative in design. You don’t want customers to have a difficult time opening the package. Fighting your way through layers of cardboard and duct tape is not at all fun.
Think about the design elements that will make your packaging stand out and help differentiate your product from the competition. If you need help deciding on the right packaging for your business, give us a call and we can help you create the perfect packaging for your products.