Now that February has come around, you can focus on that one holiday that people love to hate and hate to love: Valentine’s Day. It’s a holiday surrounded by loathing, love, and lust alike, but no matter how you regard the day of hearts and the color pink, it’s undoubtedly one that ecommerce businesses love to capitalize on.
If you’re someone who runs one of these online businesses, you know what I’m talking about. It’s so easy to market niche Valentine’s Day products to starry-eyed teens and college students who want to make a big impression on a crush or someone they’re recently in a relationship with. Or, even more, anyone selling jewelry knows that it’s a huge day for sales, as spouses come in to make big impressions on their husbands and wives or are even looking for tokens of forgiveness.
But as technology and society progresses, so too do transactions on the internet. Fewer and fewer customers are making trips to the store when they can simply buy things online and have them shipped right to their doorsteps. Why go out and make an effort in a big store when you can just pinpoint exactly what it is you want online (and often search for very specific and niche items) for less effort and sometimes less money?
A big part of this experience, then, is the cardboard box. All around the world, millions of shipping boxes will be in transit to arrive on Valentine’s Day in hopes of making it before “the deadline” of the exchange of gifts between two lovers.
Whether those shipping boxes make it in time or not, though, is up to the purchaser. Did they pay for same-day, one-day, or two-day shipping? Can they trust ground shipping or priority to make it in the 7 business days that was advertised at checkout?
No matter the case, business is booming in mid-February for all online businesses simply because of “love.” Whether or not it’s really in the name of love or not for those customers is irrelevant if it means business is booming for online retailers and distributors.
So, there it is. Just like other big holidays, Valentine’s Day is the perfect time to cash in for businesses considering how crazy people can become during gift-giving season. If you’re an ecommerce company, you’re likely reaping the benefits of doing things electronically, because that’s exactly where the younger generation goes to buy their gifts nowadays.